Like most seemingly effortless artistic endeavors, the short film shoot for Chase Bank Platinum Business Services at Blue Chip Farms took time, a lot of time. Three days, in fact.
"It was a huge production,” said Blue Chip owner Tom Grossman, of the two-and-a-half minute production designed to highlight how Chase Bank can help businesses.
"They must have had 25 or 30 people following us around the farm,” he said. "We've been a Chase customer for years and years. Our business has gotten much more complicated and getting payments from Canada, Australia, New Zealand became very difficult. At times, they have really helped us.
"It's all sorts of things, like being able to scan checks. Little things that don't seem like a lot but the truth is, we've doubled or tripled our business and our office staff has not really increased. I have great staff, but a lot of it is technology and outsourcing headaches to them.”
Blue Chip was approached by Chase, who was looking for unusual types of businesses to highlight in their advertising.
"We had four or five meetings with the Chase people and then the crew from California descended on us in mid-March,” said Grossman. "They came ahead of time and they were rushing to get it done because of the snow, even though it's a challenge to shoot in the snow.
"I can't tell you how many hours of video they shot. They could tell we were really excited about our business and they are the same about theirs. It was really a fun few days.”
The race horses were filmed at a private training center a few miles from the farm. Many farm staff made cameo appearances, including Nikki the springer spaniel, owned by Vice President of Operations Jean Brown, who makes two cameo appearances.