Owner Sherman Steinberg dies

Sherman Steinberg, 78, of Holmdel, and Fort Plain, N.Y., died Thursday, March 4, 2010, in Cooperstown. Mr. Steinberg was born in New York City and taught Chemistry at NYU before becoming owner of an industrial paint manufacturing company, North American Technologies, Ocean Township.

His true love was horses. He became involved in the Harness Racing industry over 25 years ago and raised and raced many Standardbred horses at tracks all over New York and New Jersey. He owned a farm for several years in Plumsted Township, and most of his horses bore the last name Plumsted. In recent years, he moved his operations to upstate, N.Y. to the Ola Farm. There, he also manufactured his own root beer also bearing the name Ola - a company that his father had begun in New York City many years earlier and which Mr. Steinberg resurrected. He was also an avid nature photographer and played violin.

Mr. Steinberg is survived by his wife, May of Holmdel; daughter, Jo-Ann of River Vale; son, Andrew of Montclair; and grandchildren, Carnig and Rachael (Shakarjian) and Daniel and Annabelle Steinberg.

The funeral service will be held graveside at 1 p.m. Sunday, March 7 at the Floral Park Cemetery, 104 Deans Rhode Hall Road, Monmouth Junction, under the direction of Bloomfield-Cooper Jewish Chapels, Manalapan. Donations in the name of Mr. Steinberg can be made to the Standardbred Retirement Foundation, 108F Old York Road, Hamilton, NJ 08620 or www.adoptahorse.org