Starting with the Friday evening, Oct. 16, program at 7:05 p.m., the Isle Pompano Park is offering free programs for its own live cards to all on-track patrons and horsepeople.
"We’ve studied it and just finalized our plan late in the noon hour on Wednesday to move forward with this initiative as quickly as possible,” says the Isle Pompano Park’s director of racing operations, John Yinger. “There is a cost to doing it but we feel it can only drive on-track attendance and handle in the the right direction. Already the feedback is overwhelmingly positive from horsepeople and the fans here on Wednesday night that we informally mentioned it to.”
He adds the South Florida track is going into a hurry up offense to get the word out.
“We’ve fast tracked our ads with local media and we’re doing our best to get the word out there on Thursday and Friday for free programs on live racing here,” Yinger adds. “From the immediate feedback I’ve had in my travels we could see the benefits very quickly when we go to the gate here on Friday evening. We feel it’s just a fan friendly thing to do for our customers and a goodwill gesture for our horsepeople too.” (Pompano Park)