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Publicist Joe Goldstein dies in Florida

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February 15, 2009

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Legendary harness racing publicist Joe Goldstein, who promoted the International Trot, Hambletonians, Grand Circuit meets, and Niatross's assault on the clock at The Red Mile in 1980, died Friday at Boca Raton (Fla.) Community Hospital at age 81. He reportedly had suffered a stroke.

Born in Conway, S.C., Mr. Goldstein moved to New York in 1940. Since 1969, he ran his own public relations firm. He maintained residences in New York and in Boca Raton.

Current and former clients included ESPN since its start in 1979, the New York Stock Exchange, the New York City Marathon, the Bob Hope Desert Classic, Evel Knievel's Snake River Canyon jump, and Olympic teams from various countries.

In an obituary in the Palm Beach Post, ESPN's Jeremy Schaap called Goldstein, "charming," and added, "He was indispinsable. He had a true passion not just for publicizing his client and their events, but for art and military history. He was just a renaissance man."

Schaap said Goldstein arranged dinners and other events for ESPN as recently as the Super Bowl two weeks ago.

Sports Illustrated published a full-length feature on Mr. Goldstein in 1987. In his world of person-to-person promotion, the magazine said, he was "the chairman of the board."

He was married for 44 years to the late Helene Goldstein, who died in 1999. Mr. Goldstein is survived by three sons, Robert, who worked at Lana Lobell Farms for a time, Adam and Jared; and two sisters, Pearl Rosenberg and Shirley Webber.

Click here to read his obituary in Monday's New York Times. Click here to read columnist Mike Lupica's reflections about Goldstein in the New York Daily News.

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