Standardbred Canada announces wagering initiative

Standardbred Canada (SC) and Starting Gate Solutions have announced the formation of Canada One Racing, a major initiative which aims to brand, promote and distribute Canadian harness racing to markets across North America and around the world. The initiative will not include the Woodbine Entertainment Group tracks, which already has a strong distribution network in place.

 

The project, part of Standardbred Canada’s Wagering Action Plan, has been in the works for over a year. Starting Gate Solutions, owned by Standardbred horse owner John Marshall, has partnered with SC to bring additional resources, business and sales expertise to the program.

 

In its initial stages, Canada One will be focused on building new markets in North America and strengthening the number of locations currently importing the Canadian product. In the longer term, Canada One will be the springboard for several new wagering initiatives which will include multi-track jackpot pools, lottery-style wagering, a comprehensive distribution network and even the potential for betting exchange wagering.

 

Once in full swing the Canada One brand will allow simulcast locations, account deposit wagering outlets, phone and Internet providers the opportunity to offer up to 12 consecutive hours of Canadian harness racing product to their customers daily.

 

“We are very excited about Canada One because we believe it will be a winner for racetracks, horsepeople and most importantly, customers,” said Darryl Kaplan, SCs Manager of Industry Communications. “Several of Canada’s tracks have done an admirable job of marketing their simulcast products, but only through an industry supported comprehensive effort can we make real inroads and reverse the troubling wagering spiral.

 

“The feedback and support we have received from racetracks, horsemen’s groups and potential simulcast partners has been excellent,” Kaplan said. “We are confident in the team we have and the ability to forge partnerships and move boldly forward.”

 

According to Marshall, there is an urgency to act. “It is time that private investors who have a passion for horse racing step up and assist in reversing the negative trend in the sport. I have been involved in harness racing for many years and perhaps more importantly I have extensive experience building companies and growing businesses.