Advertising Rates

 

 

THE HORSEMAN AND FAIR WORLD, established in 1877, is harness racing's only independent magazine. In-depth news articles, feature stories, sales results, news items of current interest and statistical information relating to the sport are published at Lexington, Kentucky.

Our subscribers are those who are actively involved in harness racing, primarily as owners, breeders, or trainers. If thats your target audience, then Horseman advertising will deliver results! For further information or to reserve advertising space, email advertising manager Lynne Myers or call The Horseman at (859) 276-4026.

To get the very most from your advertising dollars, consider a cross promotion between the Horseman And Fair World magazine, the Harness Racing Weekend Preview PDF, and this website. Significant discounts available for multi-platform advertising. Click for HarnessRacing.com Ad Rates. Click for Harness Racing Weekend Preview PDF Ad Rates.


 

CLOSING DATES
The Horseman is published twice monthly (except once a month in February, April, May, July, October & November) with a Wednesday cover date. The deadline for advertising space reservations, and for ads requiring production, is Thursday noon of the week preceding date of publication. Finished digital ad files must be received by The Horseman no later than Friday noon of the week preceding date of publication.

2018 PUBLICATION SCHEDULE
The Horseman's Publication Schedule can be viewed by clicking on the link below. 

2018 Publication Schedule 


 

BLACK & WHITE ADVERTISING RATES (SPACE RATES)

SPACE

1X

6X

13X

26X

Spread

$1,240

$1,180

$1,120

$1,060

One Page

620

590

560

530

2/3 Page

490

465

445

410

1/2 Page

400

385

365

345

1/3 Page

285

275

265

250

1/4 Page

225

215

205

195

Exchange*

32

30

28

26

Stallion Station

55

52

48

---

*Horseman Exchange rates are per column inch.

 
 

COLOR RATES (ADDITIONAL TO ABOVE)

Standard

4-Color Process

2-Color Process

PMS Color*

Spread

$1,270

$560

$740

One Page

635

280

370

2/3 Page

500

225

340

1/2 Page

370

165

320

1/3 Page

310

145

NA

1/4 Page

280

125

NA

Exchange*

50

20

NA

Stallion Station

50

20

NA

*For single PMS; price is additional to 4-color if added as a 5th color.

 
 

These rates do not include charges for advertising production or bleed.

BLEED PAGES 10% EXTRA ON SPACE AND COLOR
(NO BLEED CHARGE ON 4-COLOR ADS)

"Blind Box" Mailing Service...$5.00 Additional


 

SPECIAL POSITIONS
Inside front cover & back cover: 15% above earned space rate
Inside back cover & other guaranteed positions: 10% above earned space rate.

Please call our advertising department at (859) 276-4026 for quotes on inserts.


 

DISCOUNT RATES
Frequency rate discounts, as reflected in the price table, are determined by the number of insertions used by one advertiser during a 12-month period from the date of the first insertion. Space units of 1/4 page or larger apply toward earned discounts when varied size units are placed during the 12 months.

These discounts may be obtained beginning with the first insertion should advertiser agree to a contracted schedule prior to placing advertising space. Failure to place the number of ads ordered will result in the advertiser being charged the difference in rate between the actual number of insertions placed and the number specified by contract.


 

AGENCY DISCOUNTS
Black & White rate only (space rate) subject to agency discount of 15% when finished digital ad files are furnished by a recognized advertising agency. No discounts are allowed on color or bleed charges. When an account is not paid in full within 90 days, agency commission is forfeited entirely and The Horseman Publishing Co., Inc. reserves the right to bill the client directly.


 

PAYMENT POLICY
Accounts are billed biweekly and due upon receipt. Accounts over 60 days are subject to a carrying charge of 1 1/2% interest per month (18% annually).

Advertiser agrees to relieve The Horseman Publishing Co., Inc. of responsibility from any and all claims or suits arising out of the publication of any advertisement. Acceptance of copy subject to publisher's approval.


 

HORSEMAN ADVERTISING PRODUCTION
The Horseman's award-winning advertising department offers professional research, copywriting, design and typesetting of your advertisement. Many other advertising services are also available, including advertising budget planning, brochure design, etc.

There are hourly-rate production charges for ads produced by The Horseman that require research, copywriting, design and art production. Race photos used in any ads will also include each track photographer's usage fee.


 

FINISHED DIGITAL AD FILE & PHOTO SPECIFICATIONS
Finished digital ad files should be supplied in the most current PDF (for print) standard. Please be sure to convert all photos in the original document from RGB to CMYK and be sure that image area/bleed specifications are met. Each page in two-page (or larger) spreads should be cropped and sent as an individual file. Digital photos sent for ads produced by The Horseman should be high-quality JPGs, at least 5" x 7" at 300 dpi.

Ad PDF files, or JPGs of photos, may be FTP'd to The Horseman (please call 859-276-4026 for FTP info), emailed to lmyers@harnessracing.com or placed on a disk and shipped by mail or courier. Traditional color or black and white photo prints are also accepted.

 

MECHANICAL REQUIREMENTS
Printed web offset, saddle-stitched (some special editionsperfect binding)

TRIM SIZE: 8 1/2" x 10 7/8"
MAKE BLEEDS: 8 3/4" x 11 1/8" (Bleed available on full pages only)

AD SIZE

INCHES (Width x Height)

PICAS

One Page

7 5/16 x 9 5/8

44 x 58

2/3 Page-Horizontal

7 5/16 x 6 1/4

44 x 37p6

2/3 Page-Vertical

4 3/4 x 9 5/8

29 x 58

1/2 Page-Horizontal

7 5/16 x 4 3/4

44 x 28p6

1/2 Page-Vertical

4 3/4 x 7 1/4

29 x 44

1/3 Page-Horizontal

7 5/16 x 3 1/8

44 x 18p6

1/3 Page-Vertical

2 5/16 x 9 5/8

14 x 58

1/4 Page

4 3/4 x 3 1/2

29 x 21

One Column Inch

2 5/16 x 1

14 x 6


 

Correspondence To:
THE HORSEMAN AND FAIR WORLD
P.O. Box 8480
Lexington, Kentucky 40533

Deliveries To:
THE HORSEMAN AND FAIR WORLD
1910 Harrodsburg Road, Suite 200
Lexington, Kentucky 40503

File Transfer:
PDF files of ads and digital photos may be FTP'd. Please call for FTP information.

Phone (859) 276-4026 / Fax (859) 277-8223