Hard Rock enters agreement with Meadowlands
April 24, 2013
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Hard Rock International–owner of one of the world's most recognized and iconic brands–announced Wednesday it has entered into a long-term agreement with New Meadowlands Racetrack LLC. As part of this agreement, Hard Rock will make an equity investment in New Meadowlands Racetrack LLC, which extends to any projected future developments at the racetrack.
"Hard Rock International has a long standing relationship and strong fan base in the state of New Jersey and we will continue to strengthen our presence through this collaboration with New Meadowlands Racetrack LLC," said Jim Allen, chairman of Hard Rock International. "Our company welcomes this opportunity and looks forward to leveraging our brand to potentially expand the region's gaming offerings and sports betting through this alliance. We also believe this investment would sit comfortably alongside potential projects in the future, such as Atlantic City, in the event we establish a viable long-term entry plan for the market."
"Hard Rock International is a perfect partner for New Meadowlands Racetrack," said Jeff Gural, chairman of New Meadowlands Racetrack LLC. "We are certain the company, through its history, experience and expertise in gaming, hotels, restaurants, live events, entertainment and retail offerings, will bring added synergies and innovation to New Meadowlands Racetrack." (Hard Rock)