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London Selected Sale to be totally online

June 20, 2020

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The London Selected Yearling Sale has been tasked with an unprecedented enterprise in 2020: to sell yearlings safely and effectively, while the number of people allowed to gather at an indoor facility has been so severely restricted in Ontario. Without being able to predict how the novel coronavirus will alter our future, we believe it is important to make a plan now, which will not change should COVID-19 continue to change our ability to conduct business, in person, this fall. For this reason, and for the safety of all participants, London Selected Yearling Sale has decided to go totally virtual using the well-known online auction platform, OnGait.com.

London Selected Yearling Sale will continue to support consignors and buyers with a traditional yearling sale catalogue and offer enhanced features on our website. You can expect more videos and photos of each yearling both on the sale website and on ongait.com. We will also be providing a new application with Google Maps, which will help buyers find the yearlings they want to inspect prior to the sale. Every farm boarding yearlings in the sale will be marked with a pin on the sale website’s Google Maps, allowing buyers to plan their inspections of yearlings in the most efficient way possible.

“The decision to abandon our traditional live auction format at the Western Fair Agriplex in London, Ont. was a very difficult one; but we believe that this is the right thing to do for everyone involved,” said Ann Straatman, sale manager. “It is our hope that buyers and consignors will perceive this change to be an opportunity rather than a risk, which will expand our bidding audience without limitations.” (London Yearling Sale)

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