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Sportech to develop products for Pocono

July 09, 2012
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Sportech Racing LLC, a division of Sportech PLC (LSE: SPO), announced on Monday (July 9) that it had signed an agreement to provide a suite of Interactive Products and Services to Mohegan Sun at Pocono Downs.
 
Sportech will develop a customized, fully featured website and a mobile wagering application to support pari-mutuel wagering on horse racing. In addition to the Interactive technologies, Sportech will provide content management and a turnkey marketing services package that includes advertising and promotional campaigns, affiliate marketing and player incentives. Sportech's Customer Care package will include customer account services and end user technical support provided from Sportech's new 75-seat Contact Center in New Haven.
 
Robert Soper, president and general manager of Mohegan Sun at Pocono Downs, commented: "Our highest priority is to continually improve the player experience, and the interactive technologies offered by Sportech, coupled with their turnkey service package, will allow us to strengthen our Interactive channels and services while also advancing the Mohegan Sun at Pocono Downs brand.”

Sportech has worked closely with Mohegan Sun for a number of years, having provided venue management services to the sports book at the Mohegan Sun Casino in Uncasville, CT for 14 years and tote services to Mohegan Sun at Pocono Downs for 35 years.

Andrew Gaughan, Managing Director Interactive & Business Development for Sportech, Inc., stated, "We are delighted to add our fourth new customer in just over a year to the growing list of racing operators who are turning to Sportech for Interactive technologies and turnkey marketing and Customer Care services. Sportech has invested heavily in this area and the customer response is gratifying. We look forward to delivering an engaging and evolving wagering experience to Mohegan Sun's racing players and to helping Mohegan Sun at Pocono Downs achieve results with their Interactive channels.”

About Sportech Racing, LLC

Sportech Racing is a leading global provider of horserace wagering technology solutions to racetracks, off-track betting networks, Internet wagering operators and casinos. The Interactive Products & Services ("IP&S”) division provides customized Internet, phone and mobile technologies, with associated turnkey services. Customers include some of the largest racing organizations in North America, Europe, Latin America, the Caribbean and Asia.

(Sportech)
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