Woodbine Mohawk Park expanding MIC'D UP
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Woodbine Entertainment is excited to announce today that through a new partnership with Infotrac – The Hazmat Solution Company and the Worldwide Leader In Emergency Response Services – the expansion of the popular MIC’D UP segment from Woodbine Mohawk Park.
MIC’D UP offered horseplayers and fans an opportunity to get closer to the action by attaching a microphone to a driver at Woodbine Mohawk Park and having the driver explain their thoughts and moves in live play-by-play form during a race.
Debuting earlier this season during the Woodbine Racing Live simulcast, MIC’D UP and was an immediate hit, drawing positive reactions from horseplayers and racing participants, while also catching the eye of those outside horse racing. MIC’D UP segments drew large views and share numbers on social media along with interest from around the sporting world. The segment was also featured during TSN’s Racing Night Live. In one of the segments, driver Doug McNair wore a mic and it can be viewed here.
“No matter the sport, fans are always looking to get behind the scenes and closer to the action,” said Daniel Caufield, Head of Partnerships for Woodbine Entertainment. “The MIC’D UP segment at Woodbine Mohawk Park is content that pulls you in and provides fans and horseplayers with an unprecedented perspective. We are thrilled to partner with Infotrac, an innovative company, to continue offering this content on a regular basis and even expanding it to bring fans perspectives from trainers and other racing participants.”
Relaunching Oct. 1, MIC'D UP PRESENTED BY INFOTRAC will continue to give fans and horseplayers an entertaining and expanded behind the scenes look into harness racing, while exploring new opportunities to provide viewers unprecedented access.
“As big fans and Owners in harness racing, we absolutely love this content and commend Woodbine Entertainment for being one of the most innovative organizations in sports,” said Randy B. Lee, Director of Global Marketing and Branding for Infotrac. “Whether you are a horse racing fan or just a sports fan, the MIC’D UP segment is compelling, must see content. We are proud to partner with Woodbine Entertainment and look forward to see how they expand this content even further.”
During the coming months, MIC’D UP PRESENTED BY INFOTRAC will not only include access to drivers, but also expand to include trainers and other participants. The expanded plans also include potential live segments, broadcast on Woodbine’s social media channels, to give horseplayers and viewers new and immediate information.
Robert Reid Jr, the author of the Horseplayer’s Journal for Woodbine Mohawk Park has been around harness racing his entire life and dubbed the MIC’D UP segment as ”the greatest segment in all of #HarnessRacing.”
A new edition of MIC’D UP PRESENTED BY INFOTRAC will debut every Thursday starting Oct. 1 during the Woodbine Racing Live simulcast. The segments will also be uploaded every Thursday evening to Woodbine’s YouTube channel and various social media platforms (@WoodbineSB). (WEG)