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Yonkers promotes talking horse contest in NYC

June 30, 2010
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On Wednesday, at Sixth and 49th Street in New York City, Yonkers Raceway was promoting its new contest to name the talking horse used in the commercials for Empire City at Yonkers Raceway.
 
Two young faces of harness racing, drivers Jordan Stratton and Jason Bartlett, handed out entry blanks along with Yonkers Raceway general manager Bob Galterio and his daughter Claire, and Eileen Rooney.
 
The name the talking horse contest runs through July 31, and the Grand Prize is $1,500. Log onto www.EmpireCityGaming.com or visit the promotions booth at Empire City Casino to enter. Fans can also view the series of commercials on line to gain inspiration.
 
The Empire City Casino "talking horse" has gathered a large following from his regular commercial appearances on the New York airwaves, as indicated by the thousands who visited him during the recent "Summer Festival" at Yonkers Raceway on June 19. Locally, he has begun to rival such commercial television stars as the gecko in Geico commercials, and Gidget the Chihuahua of Taco Bell fame.
 
The ad agency DDB created and produced the Empire City "Talking Horse" television commercials, which have been featured in the New York Metropolitan area since 2009. (Empire City at Yonkers Raceway)
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